Tech Experience Conference

3rd Edition: 10th of November 2016, Barcelona

Experience a day of innovation and technology. Learn about digital marketing, the latest tecnhologies and neuromarketing.

What is Tech Experience Conference?

Tech Experience Conference is NOT a trade exhibition. #TECbcn is a day of conferences and tech experiences where the attendees will connect and build a new community to do business!

Tech Experience Conference is going to celebrate the 3rd edition of what will be the event of the year. You will not just learn about Technology, Digital Marketing, User Experience and Neuromarketing, you will become part of the event living a tech experience and connecting with the speakers and other attendees.

#TECbcn conferences are all in Spanish

Get Inspired

Hear experts and tech leaders speaking about technology, digital marketing, user experience and neuromarketing, and get inspired with new ideas to apply in your own company. You will also have the opportunity to interact with the speakers through the event app and during the exclusive dinner experience.

Live an Experience

Become part of the event with different technology experiences. Just listening passively to conferences is boring. That is why we have prepared activities with technology to give you a unique experience. NFC technology, virtual reality, iPads, Apps, gamification, free beer and more!

Generate Leads

Meet other professionals through one-on-one meetings, chat with other attendees through the event app and participate in gamification activities to build business relationships.

Download the event app

Get it on Google Play

Who is attending?


Marketing & communication executives from big companies


Startup CEOs and CMOs


HR & Sales executives


Investors & Press & Influencers

What can you learn?


Latest Technologies


Digital Marketing & UX


Neuro Marketing

Join us for the VIP dinner!

Those who purchase the VIP pass will be invited to join us for the VIP dinner. But that’s not it! This is not going to be just a regular, boring fancy dinner. Before the dinner you will participate in some networking game activities, there will be a magic show and a experiential dinner. Who will attend the dinner? Sponsors, Speakers, Influencers and You! *You need to purchase the VIP Pass to attend this dinner.


Agenda Nov 10th Conference Speaker
9:00h - 9:30h Welcome Coffee ☕️ Get your póker card, find who has the same as you have and get a free massage 🔎♠️♥️♣️♦️ Photo Booth Time 📷 Download the event app 📱
9:30h - 9:40h Welcome Guillermo Martínez Monar, presentador programa NonStopPeople de Movistar+
9:40h - 10:00h “Temo el día en que la tecnología sobrepase nuestra humanidad. El mundo solo tendrá una generación de idiotas.” - Albert Einstein Gladys Cali, Founder and CEO at InfinitEvent Experience (Spain)
10:00h - 10:30h "Artificial Intelligence technology to solve industries hardest problems" Julio Prado, General Manager EMEA at Inbenta
10:30h - 10:45h Smart Cities. ¿Hacia dónde vamos? Jorge Jusdado - Marketing Director at Philips Lighting Iberia (Spain)
10:45h - 11:30h Coffee Break ☕️ 🍏🍇🍪 Networking 💬 Photo Booth Time 📷 Magic Show 🎩
11:30h - 12:00h "Marketing y Realidad Virtual. Retos y oportunidades" Xavier Salla, CEO at Obicex
12:00 - 12:30h "Aportar valor a los consumidores a través de la tecnología" Victor Ronco, Digital Communications Manager at Skoda, Volkswagen-Audi Group
12:30h - 13:00h Cómo la tecnología puede mejorar la transformación digital en las compañías Alberto Barreiro - Director de Experiencia, Chief Experience Officer at PRISA (Spain)
13:00h - 13:30h Transmedia Storytelling: Cómo emocionar a tus clientes a través de modelos de relato Daniel Resnich - Transmedia Storyteller & Producer at GoodMoment (Argentina)
13:30h - 15:00h Lunch Time (Food Trucks) 🍕🍟 Magic ♦️♣️♥️♠️ Games 🏁 Free Beer 🍺 Massage 🙌 Networking 💬 Massage 🙌 Photo Booth Time 📷 Magic Show 🎩
15:00h - 15:30h Lets play and build a community! Tablet Quiz Game Fernando Le Monier, GreenHatPeople
15:30h - 16:00h Panel with Youtubers Influencers moderated by FiftyKey Natcher, Luluyesyes & Eider
16:00h - 16:30h #HonestStrategy. Reinventando tu negocio Hector Robles, CEO at DOMO (Spain)
16:30h - 17:00h NEUROMARKETING aplicado a la diferenciación de productos y servicios Monica Mendoza - Gerente de la Consultora de Ventas Energivity Consulting S.L. (Spain)
17:00h - 17:30h Free Beer 🍺 Networking 💬 Massage 🙌 Photo Booth Time 📷 Magic Show 🎩
17:30h - 18:30h Startup Pitch Competition 💡 Sentimer, Swoice, Workkola, SolidarityApp
18:30h - 18:45h Prizes for the one most active, the most photographer and the most original on Twitter Hashtag #TECbcn Twitter @TechExpConf
18:45h - 19:15h Free Beer 🍺 Networking 💬 Magic Show 🎩
21:30h Secret VIP Dinner (you need to purchase a special ticket to attend) Secret VIP Dinner (you need to purchase a special ticket to attend)


Have an innovative and fun experience with us at Tech Experience Conference. Technology to create better networking engagement, free massages and free beer, magic shows and more! Read bellow

Quiz Experience

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You will participate in a Quiz Game with tablets. Let’s have fun meeting the rest of the attendees. This experience is sponsored by GreenHatPeople.

App Experience

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Live an interactive experience with the Tech Experience Conference app designed by evenTwo. You will be able the check the event agenda, send remote questions to the speakers, vote the keynotes, chat with other attendees and play games to meet the other attendees and win prizes. Live an interactive experience with the Tech Experience Conference app designed by ¿Are you ready to participate?

Magic Show

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With will have a Magic Show, but not the once you are used to. Our magician will do magic with iPads and with your smartphone. Are you ready? Experience sponsored by Magency

Free Massage

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Let’s connect! In the check in you will receive a card, then you will have to find within the attendees who has the same card as you have. Then, both of you will get a free massage or free beer! Experience organized by @InfinitEvent Experience


Read more
It will be gifts for the ones who are more participative in Twitter!

Virtual Reality

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Live a unique virtual reality experience during the event thanks to Obicex.

Neuromarketing Experience

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There is no official jury! You will be able to vote the best Startup from your Smartphone! Are you ready to participate?

Photo Booth

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Collect memories during the event with the photo booth experience!

Free Beer

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Enjoy free beer during all the event thanks to our sponsor Estrella Damm

Startup Pitch Competition

Do you want to participate in this Startup Pitch Competition and expose your startup in front of 300 professionals, investors and business angels?

This time, the jury will also be the audience! How? We will chose 30 random people from the audience and will give them wearable technology from SocioGraph that measures their emotions while they are listening the Startup pitch. Then, the Startup winner will be the one who provokes the most emotion from the audience!


Gladys Cali

Gladys Cali

CEO & Founder at InfinitEvent Experience

More about Gladys
She worked for Apple Inc being responsible of running all the business events in Spain. She also has organized TEDx talks. After living 2 years in Los Angeles, Gladys came back to Barcelona and with just 27 years old she founded her first company, InfinitEvent Experience, an events agency specialized in the use of new technologies to create unique experiences in events. Likewise, she founded the Tech Experience Conference. She always says that her passion is bringing people together and technology, hence that is why she started her career as entrepreneur. She loves practicing acroyoga and her main obsession are hats!
Alberto Barreiro

Alberto Barreiro

Director de Experiencia, Chief Experience Officer at PRISA

More about Alberto
Experience Director, Creative & Product Strategist. Design thinker with a proven record of delivering valuable, innovative and efficient solutions for brands, products, business and organizations.
Daniel Resnich

Daniel Resnich

Transmedia Storyteller & Producer at GoodMoment

More about Daniel
Daniel Resnich es Storyteller Transmedia Strategist y un apasionado de las posibilidades de las convergencia digital en el campo social, la educación y el entretenimiento. Socio fundador de se dedica a la creación y desarrollo de proyectos audiovisuales transmedia y Branded Content basándose en técnicas de storytelling. Es docente de postgrado en la UAB, Tecnocampus Mataró e Inesdi donde imparte clases de Storytelling Transmedia. Ha dirigido documentales, cortometrajes y videoclips. Forma parte de la junta directiva de Guionistes Associats de Catalunya. Daniel Resnich es Licenciado en Comunicación Audiovisual (UPF)
Jorge Jusdado

Jorge Jusdado

Marketing Director at Philips Lighting Iberia

More about Jorge
10+ years experience in Sales and Marketing. Member of the Board of Philips Lighting Iberia. I am a high entrepreneurial spirit with abilities to manage cross functional teams. B2B and B2C Marketing and Sales capabilities towards end-users, always looking for “out of the box” value propositions for lighting projects.


Instagram Fashion Influencer

LuLu Yes Yes

LuLu Yes Yes

Lifestyle Youtuber Influencer



Humor Instagram Influencer

Guillermo Martínez Monar

Guillermo Martínez Monar

Presentador NonStopPeople Madrid, Movistar+

More about Guillermo
Guillermo Martínez es presentador del programa de TV @Nonstoppeople en Movistar+ Madrid. Ha sido presentador de Art Attack y tiene un espectáculo de magia en Madrid (Magia Pirata). Gran presentador y moderador de eventos. Hemos contado con él en todas las ediciones de Tech Experience Conference y no ha dejado indiferente a la audiencia en ninguna de las ediciones.
Monica Mendoza

Monica Mendoza

Gerente en Ventas Energivity Consulting S.L.

More about Monica
Mónica Mendoza es una de las conferenciantes más solicitadas en temas de estrategia comercial, speaker internacional, licenciada en psicología por la Universitat Autònoma de Barcelona, Máster en Dirección comercial por EADA y un Programa de Crecimiento de empresas por IESE. Profesora de Marketing en la facultad de Económicas de la UAB, de Marketing y Ventas en EAE Business School, del Colegio de Agentes Comerciales de Barcelona (COACB).Autora de los libros: Lo que No te cuentan en los libros de ventas (7a edición, Planeta) y de Pildoras de motivación para comerciales y emprendedores (Planeta)
Victor Ronco

Victor Ronco

Digital Communications Manager at Skoda, Volkswagen-Audi Group

More about Victor
A devote digital and content marketing profesional with almost a decade of international experience with leading global firms. My job consists of understanding the change that technology produces on society in order to design and execute measurable, creative and innovative projects for adding real value to consumers. International speaker and business school profesor giving lectures on digital transformation, employer branding or e-commerce among other innovation topics.
Héctor Robles

Héctor Robles

CEO at Domo

More about Héctor
Inconformista, innovador, creativo, provocador, transformador.. son algunas de las palabras que podrían definir a Héctor Robles, quien lleva 23 años en esto de la innovación. En 2001, tras pasar por distintas empresas, funda DOMO, desde donde innovan (en modelos de negocio y productos-servicios) y construyen culturas de innovación para sus clientes entre los que se encuentran tanto grandes corporaciones (REPSOL, THYSSENKRUPP, ADIF, ILUNION, SIEMENS, INDRA…) como pymes y startups. “Pensador” y “hacedor” al mismo tiempo, ha creado varias metodologías para innovar y para “ser empresa” (HONEST STRATEGY), metodologías que ayuda a integrar en las empresas.
Xavier Salla

Xavier Salla

CEO at Obicex

More about Xavier
Director de la Fundació Obicex (Comunicació experiencial). Investigació en realitat virtual i  Samts Cities. Doctor en Comunicació i professor a la Facultat de CC de la Comunicació de la UAB. Director del màster de Comunicació Digital i NNTT de la Universitat Abad Oliba.
Julio Prada

Julio Prada

General Manager for EMEA at Inbenta

More about Julio
 Julio Prada es Director General en España y en EMEA de INBENTA, compañía española especializada en la búsqueda semántica y el procesamiento del lenguaje natural.  Desde 2007, ha impulsado y consolidado el papel de la tecnológica en nuestro país así como dirigido toda la actividad en Europa, Oriente Medio y África, expandiendo el negocio y dando a conocer el amplio portfolio de soluciones de atención al cliente inteligente.  Inbenta ha logrado revolucionar el sector gracias a su software basado en la inteligencia artificial capaz de entender el lenguaje humano y estar presente en todo el mundo haciendo que las empresas puedan gestionar de manera eficiente sus relaciones online con los clientes.
Fernando Le Monnier

Fernando Le Monnier

Director Green Hat People Spain

More about Fernando
Fernando Le Monnier es CEO de Green Hat People Spain. Empresa sueca especializada en soluciones de engagement y gamificación para RRHH, eventos y reuniones, que combina tecnología interactiva con técnicas de Serious Play y Active Learning. Fernando es experto en Gamificación, Team Building y Coaching de Equipos. Es Diplomado en Ciencias Empresariales  (UB), Master en Marketing (EADA), Master Coach PNL (Institut Gestalt) y está Certificado por la Universidad de Wharton / Pennsylvania en Gamification.


Antigua Fábrica Estrella Damm

Carrer del Rosselló, 515, 08025 Barcelona


November 10th, 2016

Antigua Fabrica Estrella Damm (Barcelona=

Our Sponsors

Technology Partners


We are looking forward to meeting you 😉